
Loyalty
Where loyalty belongs
Build loyalty programmes around your own retention data, placing simple rewards where customers tend to leave rather than copying a generic points scheme.
Ottilia ·

Your email doesn’t need to say everything
An email needs one clear message and a reason to click, not every product detail. Leave the full story for the website.
Maja ·

Subscription
The email subscription brands hesitate to send
Upcoming order emails may prompt cancellations, but they give subscribers control, build trust and can reduce refunds and disputes.
Ottilia ·