Cookie policy
Last updated 3 November 2026
This policy explains how Apostle uses cookies and similar technologies on apostlecrm.com. Please read it alongside our Privacy policy, which explains how we handle personal data more generally.
What cookies are
Cookies are small text files placed on your device when you visit a website. Similar technologies, such as pixels, local storage and small background requests, work in the same way. We refer to all of them as cookies here.
How we use them
We use two categories of cookies. Our cookie banner asks for your choice on the one that is optional.
Strictly necessary. These make the site work and keep it secure, for example by remembering your cookie choices, protecting the site from bots and letting our hosting platform deliver and monitor the site. They are always on.
Analytics. Google Analytics tells us how many people visit, which pages they use and how the site performs. These cookies stay off unless you accept analytics in our cookie banner, and you can withdraw your consent at any time.
Event registration for CRM Leaders takes place on Lu.ma’s own website, which sets its own cookies under its own policy.
The cookies we use
apostle:analytics-consent:v1
Provider: Apostle. Category: strictly necessary. Purpose: stores your cookie choice in your browser’s local storage. Duration: until you change your choice or clear your browser storage.
__dpl
Provider: our hosting platform, Lovable. Category: strictly necessary. Purpose: supports how the site’s current version is delivered. Duration: 24 hours.
__cf_bm
Provider: Cloudflare, on behalf of our hosting platform. Category: strictly necessary. Purpose: helps tell people from bots to protect the site. Duration: 30 minutes.
Hosting session identifier
Provider: our hosting platform, Lovable. Category: strictly necessary (hosting analytics). Purpose: links the page views in a single visit so the platform can measure site traffic and performance. It is not used for advertising. Duration: your visit.
/__l5e/trackevents
Provider: our hosting platform, Lovable. Category: strictly necessary (hosting analytics). Purpose: a background request that records page loads and site performance so the platform can run and monitor the site. It is not used for advertising. Duration: does not store anything on your device.
/~api/analytics
Provider: our hosting platform, Lovable. Category: strictly necessary (hosting analytics). Purpose: a background request that counts visits to the site in aggregate. It is not used for advertising. Duration: does not store anything on your device.
_ga
Provider: Google Analytics. Category: analytics, only with your consent. Purpose: distinguishes visitors to measure how the site is used. Duration: about 13 months.
_ga_VCYXFYY5Z1
Provider: Google Analytics. Category: analytics, only with your consent. Purpose: keeps track of your current visit. Duration: about 13 months.
We review this list whenever we add or remove a tool.
Managing your choices
When you first visit, our banner asks whether you accept analytics cookies. You can change your mind at any time using the Cookie settings link in the footer. You can also block or delete cookies in your browser settings, though some parts of the site may not work properly if you do.
Contact
Questions about this policy? Email operations@apostlecrm.com.