Stocked Food

Stocked Food is a UK food and drink brand sold on subscription. We took on its Klaviyo programme in November 2025 and inherited two problems: a fragmented, partly archived flow setup from a previous agency, and a subscription platform (Skio) that wasn’t fully connected to the lifecycle programme.

Built the full on-site behavioural set: Welcome (with personalisation and SMS), Browse, Cart and Checkout Abandonment, and Active on Site. Each has a Triple Pixel test variant for incremental optimisation.

• Separated the post-purchase flows for subscribers and one-off purchasers.
• Built out the Skio subscription lifecycle: upcoming billing reminders, failed-billing recovery, first-subscription onboarding, cancellation with win-back attempts, skipped-subscription handling, card expiry alerts and reactivation tagging.
• Added a Winback flow triggered by purchase behaviour and a Sunset flow for list hygiene.
• Expanded the live programme from 13 to 33 flows.

Stocked Food’s customer journey is now managed from first visit to cancellation. Thirty-three flows cover acquisition, on-site behaviour, purchase, the full subscription lifecycle, win-back and list hygiene. Email and SMS now carry a larger share of the business than before.

• 13 to 33

  live flows

• +127%

  Email and SMS attributed revenue

• +32%

  Flow revenue per recipient

• The rebuilt Welcome flow alone accounts for 4% of total store revenue.
• Campaign revenue up 320%, with deliveries up 196%.
• Total email and SMS attributed revenue up 127%. It is now 17.3% of store revenue, up from 14.2%.
• Email list net growth of 36%; the SMS list is more than four times larger.